Connecting brands in China

Social strategy and activation

Key opinion leader network (KOLS)

WeChat strategy and management

WeChat is the super app of China with over 700 million Mainland Chinese users. WeChat offers Chinese netizens a one-stop shop for
communication, commerce and convenience. Chinese netizens use WeChat to check their latest news, book a taxi, buy lunch, share their daily stories, chat to friends, book a doctors appointment or to split dinner tabs with their friends. WeChat is constantly adding new utilities, which makes it very easy for netizens to never leave the WeChat universe.

China research, positioning and naming