Social strategy and activation
WeChat strategy and management
WeChat is the super app of China with over 700 million Mainland Chinese users. WeChat offers Chinese netizens a one-stop shop for
communication, commerce and convenience. Chinese netizens use WeChat to check their latest news, book a taxi, buy lunch, share their daily stories, chat to friends, book a doctors appointment or to split dinner tabs with their friends. WeChat is constantly adding new utilities, which makes it very easy for netizens to never leave the WeChat universe.