• The total transactions of China’s online shopping market totaled 4.7 trillion yuan (US$680 bn) in 2016 with an increase of 23.9%.

  • WeChat is one of the fastest rising mobile apps in China, with over 700 million users. A WeChat user reads an average of 6 articles per day.

  • Big retail brands are active on over 10 Chinese social media networks compared with the usual 4 Western social media networks.