• Physical retail still plays an important role in the China retail eco-system — 85 percent of shoppers engage with both online and offline touchpoints. O2O strategies are key for success. Source: The State of Fashion 2020, report by BOF and Mckinsey & Company.

  • For Gen Y&Z in China, an important factor in shopping is ‘yanzhi’(颜值) – people pay for what looks good. In an e-commerce dominated environment, products also compete against each other on their ‘Jingxiaoli’ (静销力) – the ability to sell just because of how they look.

  • Luxury goods consumption is growing rapidly in 3rd-tier cities and below, with Southwest and North China emerging as a force to reckon with. Although the 1st- and 2nd-tier cities still account for half the luxury goods market. Source: Deloitte-SECOO CIIE Blue Paper 2019: Analysis of Luxury Goods Consumption in China’s Lower-tier Cities.