O2O Treasure Hunt for Yoox China – allowing users to discover hidden gems through an Italian shopping spree, promoting YOOX’s “Dream Box” feature. YOOX created a popup box and this box, together with all of YOOX’s digital channels, became places to hide the YOOX QR codes. Customers that collected the QR codes were rewarded with coupons for the Yoox China eCommerce site.
Chinese social media agency – We have been working with Lane Crawford to deliver their WeChat and Weibo content and activation strategy as well as managing customer queries.
As part of the retainer, we deliver monthly campaigns with KOLs and H5 minisites, manage content production through offline photoshoots, events and live streams and provide weekly and monthly reporting on acquisition, engagement and sales via social.
Retained digital agency – We have been working with Moncler for more than 3 years to drive engagement with Chinese consumers online. We lead their strategy and content creation for Weibo, WeChat and curate and deliver KOL activations
We also create H5 minisites for the brand story as well as seasonal initiatives.
WeChat driving to offline store in London – Without a physical experience in China, we are using WeChat as a key platform to drive customer experience and customer relationships with Chinese consumers so that they make a point of visiting Browns in London when they are in-town. They can also shop online and receive worldwide delivery. We have developed an HTML5 brand experience that takes users on a journey through Brown’s history.
Interactive touch screens for O2O activation – We developed an interactive touchscreen experience for fans of Z Zegna. Fans attending an offline pop-up event in the IFC mall could customise their Z Zegna outfit and sneakers.
The experience was localised for the Hong Kong market and supported mutli-languages. In addition, the store locator acted as a call to action to invite users to the physical store, in the IFC mall.
Getting consumers online to offline – We worked with Coach’s senior Asian leadership team to deliver an interactive workshop that focused on actionable ideas for the future of retail on and offline.
China market WeChat CRM tool for luxury British jeweller
– The relationship for David Morris with it’s Chinese customers is very personal. As the brand does not have physical stores in China, it’s important to offer a ‘shop front’ digitally.
We set-up, launched and now run the David Morris WeChat channel that helps the Chinese customers experience new products, see past collections and better identify the styles that would suit them.
Launch of a footwear and accessories multi-market eCommerce Platform – Designed and developed On Pedder’s eCommerce website for 11 markets – Hong Kong, Australia, Japan, Macau, New Zealand, Philippines, Singapore South Korea, Taiwan Thailand and Vietnam.
Included in the site is a one of a kind shopable magazine that allows On Pedder to showcase their bi-annual PedderZine publication where users can click on specific products to add to their cart.
We have provided Shanghai Tang with the strategic and creative direction for their enhanced Instagram approach. This included the design and development of a shoppable Instagram feed. The feed seamlessly directs users to product pages on Shanghai Tang’s eCommerce website, thereby enabling them to complete the purchase journey, from a social media starting point. The shoppable Instagram feed is viewable on both desktop and mobile.
We have recently launched the eCommerce site for the world’s leading Scandinavian product destination. SkandiaStyle covers fashion, accessories and home. The back-end uses Prestashop. We are also working with the company on their Chinese marketing activations for online and offline pop-ups.
Native Apps for international health insurance – Now Health Insurance offers private premium health insurance options to customers around the world. To add value to customers, Now worked with us to design and build applications for iOS and Android phones. Customers can download the apps for free and can use them to find a provider in their area as well as submit a claim.
A new brand for the adventurous traveller – We have worked closely with Samsonite to create the brand website in 11 markets for their new sub-brand ‘Kamiliant’. The website reflects its fun and youthful personality. We have enabled a fast and seamless localisation process for the brand that maintains the brand experience, but offers the local market control.
China launch and digital activation – We developed the launch strategy for the brand into China. This included – live streams on Tmall and other key platforms to drive brand awareness and sales, regular KOL on-boarding, including live trials in high-end Chinese SPAs.
In addition to managing their social media presence on WeChat and Weibo, our team provided on-site support to help support O2O activities in market.
Mobile apps for China – We have successfully designed and built mobile apps for for ASOS across iPhone, iPad and Android specifically for the Chinese market.
Developed using our RetailOS mobile commerce accelerator.
Chinese digital, social and media buying agency – We support Mango on their multi-platform China digital presence – via online advertising, Weibo, WeChat, NICE, Youku as well as creating and delivering O2O campaigns for them to leverage their online audience to go in-store.
Part of our remit is to manage customer feedback, live streams, celebrity and KOL onboarding, including travel with celebrities to international launches. We provide, weekly and monthly reporting.
Launch of a Swedish stationary and home accessories brand in Hong Kong – Digital strategy and activation for kikki.K’s launch into Hong Kong – supporting it’s four retail stores as well as the local Hong Kong PR agency. Red Ant helps the launch of kikki.K Hong Kong Facebook and Instagram page, these included planning and managing advertising strategy, provide China market advice and guidance pre-market entry.
Responsive website refresh for luxury multi-brand jewellery portal
– We were appointed to refresh the design and build and overall user experience from desktop to mobile.
A core USP for Plukka is it’s unique personalised experience, which is fully expressed in-store. The store design has a distinctive asymmetrical style, which we we leveraged in our digital design to offer the consumer a consistent brand experience on web, on mobile and in-store.
Chinese social media agency
– We develop the brand and produce content for Stradivarius on social media (WeChat and Weibo), on-board and manage KOLs as per the creative campaigns.
We define the short term social media strategy to acquire, retain and engage users on multiple social media platforms, including a KOL strategy.
The J.M. Smucker Company
Chinese Digital Strategy & Activation – We are working with the American manufacturer of fruit spreads, ice cream toppings, beverages, shortening and natural peanut butter to reach Chinese netizens and inspire them about recipes and ideas for the products. Our primary channels are WeChat, Weibo, Tmall and KOLs. We have created a HTML5 brand experience site, to allow consumers to immerse in the brand story within WeChat.
We have designed and built the eCommerce site for the new brand called Little Starters – an innovative subscription box service for kids clothing. For this site we have used Prestashop.
We are working with the brand on developing their launch marketing strategy.
The world’s first smartwatch enabled Click & Collect service – Halfords used RedConnect to launch the trial, in six weeks, with a range of in-store tablets for customer use as well as phones and smartwatches to help colleagues pick click-and-collect orders.
WeChat for the global Chinese consumer – LUSH operates an online only approach to China via Tmall global. With no physical stores in Mainland China, but with more than 900 stores globally, LUSH seized the opportunity to develop a WeChat strategy that serves it’s travelling Chinese consumer. As LUSH is such an ethical and unique brand, the main objective is to leverage WeChat to produce content that is educational and interesting.
Pan-Asia mobile responsive competition site – We have worked with Samsonite to launch their biggest pan-Asian competition “Be A Samsonite Designer”. Open to the residents of 9 Asian countries, the contest lets designers create their suitcase with a design that represents their home country.
The Cambridge Satchel Company
Retained Chinese social media agency – We have been working with CSC to develop their Chinese social media strategy and content across WeChat and Weibo, working regularly with KOLs. Without physical stores in China, the brand sees social media as key to driving sales. We have also supported the brand to leverage WeChat payments online.