Chinese social media agency – We have been working with Lane Crawford to deliver their WeChat and Weibo content and activation strategy as well as managing customer queries.
As part of the retainer, we deliver monthly campaigns with KOLs and H5 minisites, manage content production through offline photoshoots, events and live streams and provide weekly and monthly reporting on acquisition, engagement and sales via social.
We have helped the legendary make up artist Charlotte Tilbury launch her world-class make-up brand into China. Our role is to drive owned, earned and bought media strategies to build brand awareness and drive sales, and with the ever-changing Chinese marketing landscape, we act as a strategic advisor on new channels, ensuring we drive O2O experiences for customers.
WeChat for the global Chinese consumer – LUSH operates an online only approach to China via Tmall global. With no physical stores in Mainland China, but with more than 900 stores globally, LUSH seized the opportunity to develop a WeChat strategy that serves it’s travelling Chinese consumer. As LUSH is such an ethical and unique brand, the main objective is to leverage WeChat to produce content that is educational and interesting.
WeChat Commerce – as part of its China strategy, Byredo invited us to design & build their first eCommerce Mini-Program that features 25 of its top products. This WeChat Mini-Program is Byredo’s only official eCommerce channel in China, which they support via brand orientated pop-ups, ensuring that the brand is at the forefront of reaching their savvy, Chinese consumers, in the most relevant ways.
O2O Treasure Hunt for Yoox China – allowing users to discover hidden gems through an Italian shopping spree, promoting YOOX’s “Dream Box” feature. YOOX created a popup box and this box, together with all of YOOX’s digital channels, became places to hide the YOOX QR codes. Customers that collected the QR codes were rewarded with coupons for the Yoox China eCommerce site.
Retained digital agency – We have been working with Moncler for more than 3 years to drive engagement with Chinese consumers online. We lead their strategy and content creation for Weibo, WeChat and curate and deliver KOL activations
We also create H5 minisites for the brand story as well as seasonal initiatives.
Retained China marketing agency – we have been working with TRIWA for many years and recently launched their first Chinese KOL collaboration with Freshboy. The collection was promoted and pre-launched on Freshboy’s LOOK Store via a WeChat mini-program. One model (ByFresh II) sold out within 48 hours. Between LOOK, Triwa.com, and 10 Corso Como Shanghai the entire 520 unit limited production run, sold out within 1 week.
For their 15th year anniversary, New York brand Botkier invited us to curate an exclusive influencer brunch in Shanghai. We developed the theme, the content, the offline and online production, which included in 25 top Chinese fashion KOLS. All influencers posted on their social media platforms, creating buzz and driving sales for Botkier via their WeChat shop and on Shopbop China. Event video: https://bit.ly/2DfLUWb
Live-streaming for Super Brand Day – we planned and executed a very comprehensive O2O campaign for 6IXTY8IGHT via live-streaming with celebrities from QiPa Talk. We designed and customised the scripts, content, creative assets and the set. In addition to the celebrities, we also leveraged the voices of 5 top KOLS to capture the attention of its Gen Z audience.
Chinese digital, social and media buying agency – We support Mango on their multi-platform China digital presence – via online advertising, Weibo, WeChat, NICE, Youku as well as creating and delivering O2O campaigns for them to leverage their online audience to go in-store.
Part of our remit is to manage customer feedback, live streams, celebrity and KOL onboarding, including travel with celebrities to international launches. We provide, weekly and monthly reporting.
H5 Brand Story – Balmain has a beautiful history to tell to Chinese consumers. As they didn’t have a “WeChat” friendly mobile site, we designed and built a very stylish, well animated H5 for their fans to explore the history of the brand, in a WeChat friendly way.
H5 Brand Story – Moynat needed to optimise it’s digital presence for the China market. We took their brand story and their artisan flavor, and turned it into an H5 for WeChat to allow Chinese netizens to dive inside the house, learn about its stories, which in turn inspired them to visit one of the brand’s unique stores.
Clé de Peau Beauté
We designed and built a brand-first Beauty Advisor application for Cle de Peau in Hong Kong. Beauty Advisors are able to use the app to give customers a more personal and seamless beauty consultation experience. Included in the app are 12 skin concerns to help the Beauty Advisor diagnose the customers skin condition. This app sits as part of the Shiseido Group’s digital transformation programme.
The Cambridge Satchel Company
Retained Chinese social media agency – We have been working with CSC to develop their Chinese social media strategy and content across WeChat and Weibo, working regularly with KOLs. Without physical stores in China, the brand sees social media as key to driving sales. We have also supported the brand to leverage WeChat payments online.
Retained digital agency – as a brand loved by celebrities all around the world, our role is to effectively tell the brand story on Chinese social media, through sophisticated content with a sexy edge. Our strategy is to leverage targeted social advertising and KOL collaborations, that bring the brand story to life.
Online and offline brand moments contributed to Whittard being one of the fastest growing brands on Tmall global. Moments we helped create, consisted of Tea & Chocolate tasting pop-ups, co-branded collaborations with like-minded brands such as Botkier & Penguin Books, an online brand persona called Mr. W, an Alice in Wonderland theatre experience, Weibo advertising and KOL collaborations.