Focusing on ‘Generation Now’ through ‘creator-led, commerce-centred partnerships’ between brands and social media’s shining lights reaps rewards.
We are so proud to have successfully assembled a cohort of creatives to introduce a category first collaboration for CREED with China based IP ROBBiART, that has received outstanding industry recognition with our win at this year’s The Drum 2023 APAC Beauty & Fashion Award. CNY is a highly publicised shopping event, with health and […]
In the article “China’s Tennis Obsession: A Fashionable Advantage,” Vogue Business explores the intersection of tennis and fashion in China. The sport’s popularity, fuelled by Chinese tennis stars and its association with prestige, has led to a growing demand for tennis-inspired fashion. The article discusses how brands are leveraging this trend through collaborations, limited releases, […]
Another edition for our annual curated and collected China trends to help us navigate 2023. To read our report, please click here: http://bit.ly/3IgTlxN
Recently, The Business of Fashion asked our co-founder Elisa Harca for comment in their article that delves into the intriguing journey of Florasis, one of China’s leading cosmetics companies, as it seeks to expand its presence in the American market. Florasis has gained significant success in China, drawing inspiration from traditional Chinese culture and incorporating […]
We were invited by Beauty Matter: https://beautymatter.com, founder Kelly Kovack to share our thoughts on China beauty trends. Take a look and let us know what you think. bit.ly/3iM6aGw
Luxury consumers are evolving and their demands are changing. The report highlights four key trends that are reshaping the luxury industry: Sustainability: Luxury consumers are increasingly concerned about environmental and social issues, and they expect luxury brands to take action to address these concerns. Digital Transformation: The COVID-19 pandemic has accelerated the shift to digital […]
This article originally appeared in JING DAILY. A recent article on Jing Daily features insights from our co-founder, Elisa Harca, on the trend of experiential stores in China’s luxury retail sector. The article discusses how luxury brands are investing in these stores to provide immersive experiences and create emotional connections with customers, while also differentiating themselves […]
Skateboarding culture in China is flourishing. Collaborations, sponsorships, and high-performance products have propelled the vibrant skateboarding scene, with ANTA and Nike playing a significant role. This article originally appeared in Jing Daily Thanks so much to Jing Zhang and Glyn Atwal for getting us Red Ant Asia involved!
This article originally appeared in JING DAILY. Overview The post on Jing Daily discusses the recent partnership between our client, haircare brand Amika, and the Voguing Shanghai community. The partnership was seen as a way to support and celebrate the LGBTQ+ community in China and showcase the diverse and vibrant culture of voguing. The collaboration highlights […]