Focusing on ‘Generation Now’ through ‘creator-led, commerce-centred partnerships’ between brands and social media’s shining lights reaps rewards.
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China 2023 Trends
Another edition for our annual curated and collected China trends to help us navigate 2023. To read our report, please click here: http://bit.ly/3IgTlxN
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China Beauty Trends
We were invited by Beauty Matter: https://beautymatter.com, founder Kelly Kovack to share our thoughts on China beauty trends. Take a look and let us know what you think. bit.ly/3iM6aGw
Overview Brooklyn-born, vegan certified haircare brand Amika launched a digital campaign “For My Moment To Shine” in collaboration with Voguing Shanghai — the first voguing and ballroom culture platform in the mainland. Starring voguing dancer and choreographer Shirley, drag queen and makeup artist Coke, as well as choreographer and model Hannah, the video features highlights of voguing […]
Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment? Photo: Manner Coffee
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China 2022 Trends
Another edition for our annual curated and collected China trends to help us navigate 2022. To read our report, please click here: bit.ly/3lBfhLl
Professionals at McCann, Ogilvy, R3 and RedAnt in China recount their experiences of balancing life and work while coping with the overall gloom of Covid in the country.
“Your skin’s a bit dry,” one user commented on a video posted by Angie, a popular influencer who first appeared on Chinese social media last fall. “You should apply a face mask.” In the video, uploaded to Douyin, the original Chinese version of TikTok, Angie’s skin looks bumpy and uneven. A gaping yawn reveals slightly crooked teeth. […]
Paris-based jeweler Messika launched on Tmall Luxury Pavilion in April and plans integrate 3D technology into its flagship store in the future. Photo: Messika
Douyin blogger Mei Ji is 28 and lives in the region of Anhui. She shares her luxurious life daily, whether it’s having an afternoon at the Bulgari Hotel or spending her days at high-end shopping malls. Usually Gen Z shoppers like Ji are considered to be the backbone of luxury — but many have said […]