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AOY Insights: Red Ant Asia named ‘Influencer Marketing Agency of the Year’ in Greater China amid bumper trophy haul

Focusing on ‘Generation Now’ through ‘creator-led, commerce-centred partnerships’ between brands and social media’s shining lights reaps rewards.

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China 2023 Trends

Another edition for our annual curated and collected China trends to help us navigate 2023.  To read our report, please click here: http://bit.ly/3IgTlxN

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China Beauty Trends

We were invited by Beauty Matter: https://beautymatter.com, founder Kelly Kovack to share our thoughts on China beauty trends. Take a look and let us know what you think. bit.ly/3iM6aGw

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Haircare Brand Amika Taps Shanghai’s Underground Voguing Community

Overview Brooklyn-born, vegan certified haircare brand Amika launched a digital campaign “For My Moment To Shine” in collaboration with Voguing Shanghai — the first voguing and ballroom culture platform in the mainland. Starring voguing dancer and choreographer Shirley, drag queen and makeup artist Coke, as well as choreographer and model Hannah, the video features highlights of voguing […]

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‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023

Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment? Photo: Manner Coffee

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China 2022 Trends

Another edition for our annual curated and collected China trends to help us navigate 2022. To read our report, please click here: bit.ly/3lBfhLl

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‘It’s not a wave, it’s a tsunami’: How adland is coping in Covid-hit China

Professionals at McCann, Ogilvy, R3 and RedAnt in China recount their experiences of balancing life and work while coping with the overall gloom of Covid in the country.

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This ‘imperfect’ virtual influencer is challenging beauty standards in China

“Your skin’s a bit dry,” one user commented on a video posted by Angie, a popular influencer who first appeared on Chinese social media last fall. “You should apply a face mask.” In the video, uploaded to Douyin, the original Chinese version of TikTok, Angie’s skin looks bumpy and uneven. A gaping yawn reveals slightly crooked teeth. […]

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From 2017 To 2022: Five Years Of Tmall Luxury Pavilion So Far

Paris-based jeweler Messika launched on Tmall Luxury Pavilion in April and plans integrate 3D technology into its flagship store in the future. Photo: Messika

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How Ultra Luxury Is Conquering China

Douyin blogger Mei Ji is 28 and lives in the region of Anhui. She shares her luxurious life daily, whether it’s having an afternoon at the Bulgari Hotel or spending her days at high-end shopping malls. Usually Gen Z shoppers like Ji are considered to be the backbone of luxury — but many have said […]