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Just a year or so ago, WeChat was only used for private messages between friends. Today, it has become a multi-platform tool for private and public use. It’s tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. What […]
In my previous piece on TMall – Gateway to China’s Growing E-Commerce Market, we looked at why TMall is becoming a force to be reckoned with on the global digital stage; one that can’t – and shouldn’t – be ignored. Besides having impressive sales figures, TMall is a straightforward way to reach out to consumers living […]
According to Euromonitor, Alibaba Group’s TMall, a B2C sales platform solely dedicated to official brand stores selling to Greater China, will overtake Amazon in revenue by 2015. It will officially become the world’s biggest e-commerce site, leaving the likes of eBay and other pure-players in its wake. And, to further cement its position as a […]
400 million registered users, ad revenue from Coca-Cola, Louis Vuitton, and Unilever, members including Brad Pitt, Justin Bieber, and Bill Gates – so what is Weibo, and why are so many big names getting in on the act? Weibo (Chinese for “microblog”) has, over the past two years, become a synonym for one particular service […]
