Luxury Brands Invest In Experiential Flagship Stores To Escape Confines Of Malls
February 17, 2023This article originally appeared in JING DAILY.
A recent article on Jing Daily features insights from our co-founder, Elisa Harca, on the trend of experiential stores in China’s luxury retail sector. The article discusses how luxury brands are investing in these stores to provide immersive experiences and create emotional connections with customers, while also differentiating themselves from traditional mall-based retail.