‘Simplified Life’, Self Care and Hyperlocalization Among China’s Top Lifestyle Trends For 2023February 17, 2023
Full article appears in JING DAILY.
The article on Jing Daily identifies and discusses the top lifestyle trends that are expected to dominate the Chinese market in 2023. These trends include an increased focus on health and wellness, particularly in light of the ongoing COVID-19 pandemic, as well as a growing interest in sustainability and eco-friendliness.
The article also highlights the rise of “homebody economy” and the importance of creating personalized and unique experiences for consumers. Additionally, the article notes the continued growth of social media and influencer marketing, and the increasing importance of livestreaming in e-commerce.
Overall, the article emphasizes the need for brands and businesses to be aware of these trends and adapt their strategies accordingly in order to stay competitive in the Chinese market.
Thanks to Jing Daily for including our commentary!