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Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Retail brands in China are successfully blurring the line between online and offline (O2O) consumer journeys, and mobile is a major factor. Mobile is now an integral part of shoppers lives. This is especially […]
WeChat is China’s most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chinese consumers. When WeChat said it wanted to connect everything, it wasn’t kidding – from mobile messaging to health tech to interactive toys, the company seems to have it […]
There is a reason why Tencent’s WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. With 600 million monthly active users, no-one can be in any doubt that Tencent’s WeChat is a big deal in China. Its innovative transformation into becoming one of China’s leading communications platforms makes it a […]
We wanted to dig a little deeper into the psyche of the digital mind and decided there was not better way than to quiz those leading the march in digital marketing in Asia. So welcome to the first in a series of digital thought leader/influencer interviews. On a quarterly basis we’ll be reaching out to our network […]
Messaging app WeChat is something of a phenomenon. With around 600 million users, it is the largest standalone messaging app, and is currently ranked the fifth most popular mobile app in the world by Global Web Index, behind only Google Maps, G+, YouTube, and Facebook. The strength of its reach and influence is such that brands […]
A small group of brands in China have been selected to test sponsored ads on WeChat’s Moments platform, showcasing new advertising opportunities for marketers on what has traditionally been a closed social networking platform. BMW’s short and simple ad appears in the WeChat Moments feed – similar to the way ads are displayed in Facebook’s […]
Alibaba has just celebrated yet another record Singles Day – the shopping festival held on November 11, which is already overshadowing similar events such as Black Friday in the U.S. With gross merchandise volume (GMV) figures exceeding $9.3 billion by the end of the day, the e-commerce giant broke 10 billion yuan ($1.63 billion) in […]
Tencent’s recent introduction of in-app sales for its 600 million or so users marks a step forward for the Chinese digital giant and fourth largest Internet company in the world. But it’s a step into Alibaba’s territory – a company equally dominant in the digital sphere and arguably the largest e-commerce enterprise on the planet. In the […]
Over the last few years, the ease with which individuals can share their opinions via social networks, blogging, and microblogging sites has led to the emergence of a new generation of Chinese influencers and opinion-formers. Establishing a relationship with those whose followers fit your target audience is invaluable for promoting brand messages. But, similar to […]
Chinese search giant Baidu has a lot to celebrate. Having recently thawed its relationship with Alibaba, which has led to the reappearance on searches of Taobao and Tmall following a five-year hiatus, the e-commerce leader is looking to buy as much as $32.6 million worth of keyword advertisements from Baidu in 2013. For the 564 […]
