How Ultra Luxury Is Conquering China
October 10, 2022This article appears in JING DAILY.
The article discusses how ultra-luxury brands like Brunello Cucinelli, Loro Piana, Stefano Ricci, and Delvaux are thriving in China, despite the global pandemic. These brands have managed to gain a strong foothold in the Chinese market by adopting a localized strategy and creating a unique brand experience. They have also benefitted from Chinese consumers’ growing appetite for ultra-luxury goods, particularly in the post-pandemic era where there is an increased emphasis on quality and longevity.
The article cites examples of how these brands have expanded their footprint in China by opening new stores and using innovative marketing techniques, such as social media and virtual events, to engage with Chinese consumers.
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