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Making sense of the huge number of e-commerce platforms in China is no easy task. However, thanks to forward-thinking strategies and a willingness to be creative in their approach, the fashion and beauty industry has been able to stay ahead of the game, think outside the box and choose the right cross-border platforms with the […]
Launching your ecommerce site in Asia needs research and expert advice to make sure you get it right. First and foremost, Asian languages read right to left online, which means that you will have to build a mirror ecommerce site, and to do this successfully you will have to take a number of considerations into […]
The list of ecommerce platforms in Asia is huge – it’s no wonder that businesses wanting to get involved in the market don’t always know where to start. You can’t assume that what works in a Western context will translate directly to an Asian platform. Just recently, Alibaba’s Chris Tung told Western companies not to make […]
Since e-commerce giant Alibaba decided to get involved, Singles’ Day on November 11 has become an increasingly significant date on the calendar for shoppers in China. It couldn’t be further from its origins, what started as a simple day where single people treat themselves is now a globally-recognised shopping festival, which has so far broken […]
Forget Chinese pop stars, actors and TV personalities – internet celebrities (locally referred to as wang hong) – are darlings of the country’s online media with millions of devoted fans. They’re the superstars of the internet, earning upwards of $21m a year – and that’s at the lower end of the scale. Having effectively established themselves […]
There’s no doubt that the luxury industry relies heavily on tradition, from reputation to tried and tested production methods and a certain level of service which resonates with customers willing to spend significant amounts of money. And this strategy has largely paid off—until digital technology began its stellar rise across the globe. With the ubiquity […]
The industry buzz around live streaming is getting louder all the time, and with luxury travel and other sectors getting in on the act, there’s a growing desire for the immediacy and authenticity of live video delivered directly to the user’s choice of device. If projected figures are to be believed, live streaming is set to become […]
Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by both brands and platforms. China has the world’s biggest ecommerce market and by 2020, it will dominate the retail sector also, according to PwC. The sheer size of the country’s retail consumer market is one […]
Microsoft’s Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the Chinese and Asian markets for a lot longer than the West, and to a more receptive and positive audience. Chatbots are a hot topic […]
There’s no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Despite China’s recent economic slowdown, consumer appetite for luxury goods shows no sign of abating. In fact, according to luxury product consulting firm Fortune Character, Chinese consumers bought almost half of the world’s luxury goods in […]
