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Several themes emerged as top lifestyle trends for 2023, according to Xiaohongshu. How can brands navigate this new consumer sentiment? Photo: Manner Coffee

Another edition for our annual curated and collected China trends to help us navigate 2022. To read our report, please click here: bit.ly/3lBfhLl

Professionals at McCann, Ogilvy, R3 and RedAnt in China recount their experiences of balancing life and work while coping with the overall gloom of Covid in the country.

“Your skin’s a bit dry,” one user commented on a video posted by Angie, a popular influencer who first appeared on Chinese social media last fall. “You should apply a face mask.” In the video, uploaded to Douyin, the original Chinese version of TikTok, Angie’s skin looks bumpy and uneven. A gaping yawn reveals slightly crooked teeth. […]

Paris-based jeweler Messika launched on Tmall Luxury Pavilion in April and plans integrate 3D technology into its flagship store in the future. Photo: Messika

This article appears in JING DAILY. The article discusses how ultra-luxury brands like Brunello Cucinelli, Loro Piana, Stefano Ricci, and Delvaux are thriving in China, despite the global pandemic. These brands have managed to gain a strong foothold in the Chinese market by adopting a localized strategy and creating a unique brand experience. They have also […]

Fashion and beauty videos on Bilibili, by users (clockwise from left): KunKunVIO, XiaoPiHaiFuturemade, DaoDaoDao0, DaXiong’s Fashion Diary, April Morning, Xie Anran, The Amazing Bawan Erbing, Mono-lidded Pei. Bilibili.

Another edition of our curated and collected China trends to help us navigate 2021. To read our report, please click here: http://bit.ly/3XjZLRW

At the end of 2019 we curated and collected China trends to help us navigate 2020. We talked to our industry friends and partners to get their insights into what 2020 would hold for brands in China. None of us foresaw the global crisis of Covid 19, but nevertheless, these trends still hold true. To […]

Launched in 2017, WeChat mini programs have posed a major disruption to digital marketing in China. Now that mobile users are moving away from app downloads (according to analytics platform Umeng, the majority of mobile apps launched in China struggle to retain users), they’re increasingly popular with brands looking for a cost-effective way to reach […]